OUR STORY

Our story begins in 1970 when Len (“Pete”) and Sheila Peterson drove their Volkswagen van from Michigan to Alaska to take teaching jobs in Juneau.  After falling in love with Alaska’s beauty and wilderness, they decided to stay and make Juneau their home.  During his summers off from teaching, Pete began to work on a salmon fishing boat in Southeast Alaska.  After a few successful seasons, Pete and Sheila decided to make fishing a family tradition, spending their summers down in Taku Harbor near the mouth of the Taku River, with Sheila watching their two young children, Heather and Scott, while Pete went fishing.

In 1981, the Petersons decided to purchase their own gill net fishing vessel, the F/V AnneLee, eventually replacing it with the F/V Heather Anne, which they still own and operate today.  After years of fishing, Pete and Sheila decided that they wanted to process and distribute their catch directly to consumers (versus selling their catch to large processors).  With the help of their daughter Heather and her husband Kirk, in 2003 they began to ship their premium wild Alaska salmon to customers around the country. 

Since then, our small salmon operation has grown, including the addition of company partners and dear family friends, Winston and Renee Warr.  In response to growing demand, we also started to buy pressure-bled salmon from other local fishermen.

In 2006, we officially incorporated in the state of Alaska and started to sell our Taku River Reds™ salmon products to restaurants, specialty markets, and families around the world.  Today we remain committed to our original mission to produce the highest quality wild Alaska salmon possible and are deeply honored to be able to share Alaska’s bounty with others.


A look inside the petersons' scrapbook


Check out more photos from our Alaska scrapbook here.